This course examines the strategic management process and the corporate balanced scorecard. Introduction to the concepts and techniques used to create and implement a sense of corporate direction; choices about products and markets that involve the integration of different functional areas; positioning a business to increase returns for shareholders and stakeholders; the skills involved in identifying issues, evaluating options, and implementing strategic business plans. Participants also receive instruction in effectively establishing company ambition and direction, completing industry analyses, evaluation of company resources and competitive capabilities, strategic competitive advantages and strategic implementation. Topics include: introduction to performance management and measurements, similarities and differences among BSC and other performance management systems, advantages of using BSC performance systems, methodology for building and implementing a BSC: Step 1: Assessment, Step 2: Strategy, Step 3: Strategic Objectives, Step 4: Strategy Mapping, Step 5: Performance Measures and Targets, Step 6: Strategic Initiatives, and BSC roll-out
This module examines the scope and content of authentic personal branding and leadership branding. It provides an advanced breakthrough formula and a new blueprint to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. Building an authentic personal brand is an evolutionary and organic process and a journey towards a successful life. The course will offer a holistic and complete branding framework that will help our students to create a powerful personal brand identity that builds a trusted image of themselves and will help them to enrich their relationships with others, master themselves, unlock their potential, and develop self-esteem and personal leadership. By aligning their personal brand with themselves they will create a stable basis for their trustworthiness, credibility, and personal charisma. Topics include: visionary leadership, personal ambition, personal branding, personal SWOT, leadership branding, entrepreneurship, breathing and silence exercise, personal BSC, alignment with yourself, personal integrity, Plan-Deploy-Act-Challenge cycle, personal leadership.
Module one deals with Appraisal of the individual. It examines the use, selection, administration scoring and interpretation of standardized inventories/tests related to the field of counseling. This psychological testing course is designed to provide students with experience using a variety of assessment tools related to treatment planning in counseling in schools, agencies and other settings. Practical experience in test administration and interpretation required.
This program of study offered by Ministry of Education approved and accredited ,Business School of the Americas, is now made available and is designed for students who seek advanced knowledge of Organizational Psychology, Individual development in an Organizational context with an added advantage of Lifespan development , and Global Perceptiveness which is a method of widening human perception. Perception is a common human function while perceptiveness is a capability we can cultivate and evolve. Many well known International Faculty members from USA and Greece will be available for students registered for this graduate programme.
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